Miguel Atkins

Making A Difference

BC Collective


Founding members: Beka Tesfaye, Imani Sherrill, Mykala Daniel, Belem Medina, Miguel Atkins

We saw a need to create a community where students could feel safe to have meaningful and engaging conversations about diversity and inclusion and how it stands in advertising today. It’s to no surprise that the advertising industry has a long way to go when it comes to diversity and inclusion but we realize that things won’t change unless we find a way to take charge and help. BC Collective is simply a group of 5 students from different backgrounds who decided to come together and have cultural conversations in hopes of bringing awareness to the importance of diversity and inclusion.


Our Mission:

Empower creative minds to think, discern, and engage with one another, in an environment that addresses the complexities of diversity & inclusion in today’s society.

Our Goals:

  • Promote and celebrate diversity, inclusion, and multiculturalism through a variety of mechanisms including school-wide social gatherings, cultural events, and work workshops

  • Foster an environment that enables students to feel empowered, valued, respected, and safe

  • Facilitate communication between all members of our community

  • Collaborate with our faculty, staff, and students in the ongoing pursuit of evolving and growing an inclusive and diverse school environment

  • Create accountability for the implementation of our diversity and inclusivity goals

  • Serve as a liaison between our students and Brandcenter staff


Our Initiatives:

Cultural Convos:

Every month we facilitate conversations focused on diversity and inclusion and relate it back to the advertising industry. The above picture is from our Women’s Month Panel. Some other topics included: Code Switching, Accessibility, and LGBTQIA+ & Casting.

Community Service:

We wanted to do community service to not just talk about ways to be better but also do better for those in need. We also encouraged our peers to come out and provide a helping hand.

Faculty Advising & Recruiting:

As students, we can only be in control of so much. We meet with our Director and faculty to think of ways on how we can help other students at Brandcenter and encourage a more diverse curriculum. We’ve also met with local prospective students at an HBCU.

e: atkinsmd5@gmail.com p: (757) 218-8111