As the leading creative software company in the market, Adobe had their sights on figuring out how to deepen connections with their enterprise clients. My team and I figured out a way how to do just that and developed tactics that were fun and unexpected.
Bumble does not have a physical presence, so we created one. My team and I were tasked with choosing a brand that currently exists online but not offline. We created a space for Bumble that is on brand, generates revenue, and simply fun. We even managed to bring the experience to life.
Pay Your Tuition Funds
This project was for a Washington, D.C. base start up company. The focus of this assignment was on brand identity and my team was tasked with developing a new strategy on how to create a consistent brand image.
Rockstar Energy Drink
My team and I were tasked with making Rockstar Energy Drink a challenger brand. They have been in battle for market share with Red Bull, Monster, and even Five Hour Energy. My team came up with recommendations on how Rockstar Energy Drink can increase their market share and reposition themselves away from the negative perceptions of the energy drink category.
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